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All aboard to learn about coastal buses

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Arriva MAX X18 at Craster Photo: Iain Robson

We have once more teamed-up with Arriva North East to offer people working in tourism a free bus journey with a difference next month. As part of our campaign to get more people to take more car-free days when they visit the coast we are providing 'on-the-bus' training for anyone working in hospitality or tourism.

Anyone working in tourism and hospitality is encouraged to come along for a free ride on the Arriva MAX service along the Northumberland coast from Alnwick to Belford. On the trip, people will be able to learn all about public transport in the area so that they can confidently tell their customers how to travel around by bus this summer.

Staff from Arriva North East and the AONB Partnership will be on-hand throughout the trip providing information about routes, tickets, discounts and the Arriva App. They will be joined by award-winning B&B owner Jeff Sutheran from Seahouses who will be explaining how a good knowledge of local transport can be beneficial to business.

We all know that using the bus is a great way to explore the Northumberland coast. Giving people working on the front line in the tourism industry the knowledge to confidently give travel advice to visitors is the aim of the day.

We have provided some funding from our Sustainable Development Fund to enable the North Northumberland Tourism Association (NNTA) to produce some specific journey planners for visitors and we will unveil these on the trip. 

There will be a journey planner for each of the major towns and villages in the north of the County and will be available free-of-charge to accommodation businesses and to download from websites. 

Anyone working in tourism or hospitality is invited to join the MAX X18 Coast and Castles service that departs Alnwick Bus Station at 12:02 on Wednesday 26 April. The bus then stops at Longhoughton, Craster, Beadnell, Seahouses and Bamburgh and people can join at any point along the route.  Arriva will be providing a light lunch at Sunnyhills Farm Shop at Belford before catching the bus back down the coast, arriving into Alnwick at 16.00.

To reserve a place contact Amy Walker at Arriva North East by email at or by telephone on 0191 5204231